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Dine medarbejdere er 24-timers-ambassadører – eller kritikere. Deres motivation, holdninger og adfærd er afgørende for dit brand.
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Medarbejderambassadørskab

Medarbejderambassadørskab også kaldt Employee Advocasy  handler om hvor meget dine medarbejdere fortæller om din virksomhed, og hvad de fortæller –  både på de sociale medier eller i andre sammenhænge.

Den helt simple måde at vurdere i hvor høj grad dine medarbejdere er værdifulde ambassadører for jeres virksomhed er, at stille sig følgende tre spørgsmål:

  • Er mine medarbejdere super stolte af de produkter og services vi tilbyder kunderne? Og deler de gerne vores up dates på de sociale medier?
  • Er mine medarbejdere stolte af vores virksomhed som arbejdsplads? Og fortæller de med glæde hvor de arbejder, og hvordan det er at være ansat?
  • Hvilke historier fortæller mine nuværende medarbejdere til nye medarbejdere? Er de ambassadør for vores virksomhedskultur?

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Når dine medarbejdere er ambassadører er fordelene åbenlyse

Kunderne mærker når dine medarbejdere er engagerede og tilfredse, det giver kunderne en bedre kundeoplevelse og skaber en større kundeloyalitet. Mennesker køber af mennesker, og det er derfor ikke uvæsentligt hvilke mennesker man køber af, og hvilken attitude de mennesker har.

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Hvordan opbygger du medarbejderambassadørskab?

Her er et par af de ting du kan sætte fokus på:

  1. Faciliter motivation
  2. Vær i dialog med dem og søg deres feedback – både analogt og digitalt.

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Hvad motiverer dine medarbejdere?

Måske kender du allerede Danial Pink’s model: Autonomi – Mestring – Mening?

Men hvilke følelser ligger der bagved disse begreber?

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Mening

Formål

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Have en følelse af  klarhed over hvilken retning vi bevæger os i

Se det højere formål

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Autonomi

Indflydelse

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Have en følelse af at være herre i eget hus

Mulighed for at påvirke

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Mestring

Kompetencer

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Have en følelse af at kunne løse sine opgaver

Mulighed for at vækste

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Tilknytning

Forbundethed

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Have en følelse af at høre til og være en del af et team

Forbundethed

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Overvej: Hvilke af disse områder kunne du med fordel sætte mere fokus på, og dermed øge motivationen i blandt dine medarbejdere?

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2. Få dine medarbejders feedback

Opbyg en kultur hvor feedback er naturlig for jer. På den ved du løbende hvordan dine medarbejdere har det, og hvordan de oplever organisationens på forskellige drivere.

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I Onmodo kan du helt enkelt få feedback på bl.a.:

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Styrken af dit Employer Brand

Jeg vil til enhver tid anbefale min virksomhed som arbejdsplads til andre:

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Styrken af dit produkt brand

Jeg er stolt over de produkter vi sælger og de ydelser vi leverer til kunderne:

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Hvordan tror du at dine medarbejdere ville svare?

Dine medarbejdere er 24-timers-ambassadører – eller kritikere. Deres motivation, holdninger og adfærd er afgørende for dit brand.

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